Themenstrang: »Gesellschaft«
Referent_in: Marina Minor
Tag/Zeit: Donnerstag, 13.9.2018, 13:00–15:00 Uhr
Who is motivating whom, why and wherefore? – A historical materialistic analysis and critique of current motivation research and application of psychological interventions
Recently Richard W. Thaler was awarded the Nobel Memorial Prize in Economic Sciences for his conception of nudging and its contributions to behavioral economics. Nudging is not only used in particular psychological interventions to motivate people or initiate a behavioral change but also by several governments to save expenses through influence on the behavior of the populace. Another current popular technique applied for motivating people and increase productivity is gamification: the application of game-design elements in ‘non-game’ contexts. Nudging and gamification will be discussed as examples for motivational techniques within psychological research. To understand their meaning, implications and problems in relation to the current society, they will be discussed against the background of motivation theory and the societal-historical development of motivation as a research object. Weiterlesen »